The Expiration Date

December 11, 2020

In general, Brazilians don't earn much money, which makes it difficult to buy essential items, like food. And for years we were taught to save money instead of earning more, like earning more money wasn’t even an option..
But that’s not my point. Today I wanna talk about things on sale.

Here in Brazil (at least in São Paulo, where I live), the markets usually have a section of products about to lose their expiration date (should I be using “expiration date” for this context? I don’t know if it means in English the same it does in Portuguese…), and the prices goes like, super low, something around 50% of the original price, sometimes more, sometimes less depending on the “expiration date” - you can buy things practically for free.
* in 2014, when I worked at the supermarket Pão de Açúcar, I was always buying Lindt chocolates for R$ 1, with the full price being around R$ 10 or R$ 15.

Every time I go to the market, the “expiration date” section is the first place I look. The curious is that I don’t go there because I cannot pay the full price (which I can’t, not right now). I go there because I have this thing of buying what is on sale. I love to save money!!
(yesterday I bought 5 chocolates “5 Star” from Lacta for R 0,77 each - they are costing almost R$ 2 now)

But the thing is, I guess I don’t love to buy things on sale because I’m saving money doing so, but because I was taught to do it by everyone around me since I can remember. And that will probably never change.
Fortunately, I now prefer to make more money and pay the full price for whatever I want, whenever I want to buy it..

Freedom, love, taste like the most expensive chocolate bar in the store.


Anne Rios
amodafala@gmail.com

0 comments

be messy <3